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Friday, April 29 • 18:15 - 19:00
Between New York and Hollywood LIMITED

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Limited Capacity seats available

Publishing used to be New York, and entertainment was Hollywood. But now the rules for creating and marketing content has completley changed. Labels often feature music in computer games to get the song and the artist more sales, and many more of such cross-pollination deals will be the norm in the future. This seminar looks at popular Youtube channels and other content platforms like Medium, and examines the rules of content distribution and marketing in a world where content primarily gets filtered and recommended socially.

avatar for Mads Holmen

Mads Holmen

Founder & CEO, Bibblio
Mads joined Danish group video startup goviral after graduating. For the next 4 years they handled online video syndication for a range of the world's largest brands. He worked closely with the founders during the company's rapid growth to 135 people and eventual sale to AOL for 96.7m in 2011. After the aquisition, Mads continued as Planning Director for AOL Video, where he contributed to multiple Cannes Lions winning campaigns such as The Epic... Read More →

Friday April 29, 2016 18:15 - 19:00

Attendees (8)